Read the article about Google Adsense
and watch the video of the talk given by the Adsense developer.
Summarize the talk and the things your learn.
Search is easy, but how to find the best ad for advertiser requires more artificial intelligence.
Let computer know the human language is much diffcult part.
revenue
CPC(cost per click)
CPM(cost per Mille )(thousand impression)
CPR(click through rate) (click + impression)
eCPM=CPC*CTR
"If I'd ask my customers what they wanted, I would've had to go looking for faster horses"
-->sometimes customers don't know what they want!
Vickery Auction
The highest bidder wins, but paid for the second highest price.
---> close to true value for the bidder
How do u estimate CTR for not-yet-shown ads?
base CTR
contextual ads
challenge is the real time updates.
click fraud
natrual language processing
similarity of short text
tradtional retrieval similarity
No comments:
Post a Comment