Saturday, October 28, 2006

Homework 4

1. when you lost your phone in somewhere, you can track the location by wifi and get it back.
2. use wifi to send instant information, so the cell phone can be a tour giude for the newbies.
3. Shopping mall giude: locate the shop of clothes, shoes and gifts.
4. application in indoor tracking : all you can imagine

Friday, October 20, 2006

Homework 3

Read the article about Google Adsense
and watch the video of the talk given by the Adsense developer.
Summarize the talk and the things your learn.

Search is easy, but how to find the best ad for advertiser requires more artificial intelligence.
Let computer know the human language is much diffcult part.

revenue
CPC(cost per click)
CPM(cost per Mille )(thousand impression)
CPR(click through rate) (click + impression)
eCPM=CPC*CTR

"If I'd ask my customers what they wanted, I would've had to go looking for faster horses"
-->sometimes customers don't know what they want!

Vickery Auction
The highest bidder wins, but paid for the second highest price.
---> close to true value for the bidder

How do u estimate CTR for not-yet-shown ads?
base CTR

contextual ads

challenge is the real time updates.

click fraud

natrual language processing

similarity of short text

tradtional retrieval similarity

Tuesday, October 03, 2006

Homework 2

1. 安裝 PageRank , 然後使用 PageRank 量測以下網站的 PageRank (0~10分)
美國 FirstGov=>10
歐盟 http://europa.eu.int/index_en.htm=>8
英國 Direct Gov=>8
日本 首相與內閣入口網=>7
台灣 MyeGov=>7
新加坡 SingGov=>7
澳洲 Australia Government=>7
德國聯邦政府=>6
中國 中央政府門戶網站=>7
韓國 http://Korea.go.kr=>2 (amazing)

2. Moodgrapher plots the mood levels reported by LiveJournal users in their posts.

* Use Moodgrapher to compare the "happy" mood level versus "sad" during the period from 9/1/2006~9/30/2006.



I wonder why Sep. 4th reaches the peak of the graph.I GUESS this is the reason "Deaths:2006/9/4 - Steve Irwin - Australian naturalist and TV personality. (b. 1962)". Steve is one of my favorites on TV shows.

* Can we justify that people drink more during the weekends?


According to the calender, one of the peaks of the wave is Sunday(9/17), the next one is Saturday(9/16). For a reasonable guess, weekends are the days for people to relax ,and of course, to get drunk.

3. Read JONATHAN SCHWARTZ, Sun CTO's Blog. Do you think his blog is authentic, honest, and authoratative? Why?

authentic,
authoratative,honest:

This blog is written by CEO of Sun Microsystems,the articles he wrote can convince every customer that is the truth. The translator of several major languages may be a great helper to those who are not firmiliar with the English.

Friday, September 29, 2006

Homework 1

1. Watch the 10 minute video clip Beyond the Mobile Frontier by NTT DoCoMo. List, from your point of view, 10 scenarios of what's next technology come into our life.

(1)PC hand
3D object sense of the touch can be transmited.

(2)wireless credit card
The old women is using the credit card without taking it out from her wallet. This new technology must consider and solve the security and privacy problems.

(3)pay by watch
Eletronic money is always the fashion in the future, from wired to wireless, we can see the the way of paying system is changing continuously.

(4)super thin screen material
Oled (organic light emitting diode) is so expected in next decades. As you can see in the clip, the display is tagged on the cloth that you barely can feel it existing. The advantage of low power consumption also represent the long operating lifetime.
Researchers developing transparent OLEDs

(5)solar energy backpack
In the jungle, the shortage of energy can gain from the heat of the sun.

(6)real-time digtal video transmit through a watch
I don't know if I can call it a "watch". Maybe it should be call in something else, wrist PDA or wrist smartphone? : )

(7)electronic gloves
The remote surgery is shown in the video by the electronic gloves. The 3D vision video is created for the vet to operate in the real-time treatment and diagnose.

(8)auto drive

(9)bus on demand system

(10)one stop boarding system
If you ever catch a flight, I believe the waste of time on check-in and passport check and security check will kill you. I hope the idea will be accomplished!

*(11)dreams come true painting board?????
"Everything you wrote here all came true".
Are you kidding me?This one will be marked on "MUST BUY!" in my shopping list.